In conversation with our clients we’re observing that, despite its rapid growth, amazing capabilities and huge promise, artificial intelligence (AI) is being misunderstood, misused, or poorly implemented.
We're increasingly helping our clients improve the implementation and adoption of AI tools within their organisations, by better understanding the humans involved
Our view is that many businesses are rushing to deploy AI tools without properly understanding the humans in the picture, that is: their employees or customers. This often stems from a fundamental disconnect between what AI can do and the context in which people will interact with it.
That’s why we’re delighted to present our Behavioural Science Blueprint for AI adoption. We hope it will be useful as a manual to help businesses design AI solutions with the humans in mind.