We can help you from light-touch behavioural science input, through to training to upskill your team, or become fully embedded in your business
What it looks like:
Our training modules vary from a half-day to a 2-day course, depending the depth of training required. We also offer a practical "follow-up" application module that allow the participants to launch a behavioural science test and track its results.
What you get out of it:
Your staff (e.g. your marketing team) gain a solid understanding of the core concepts of behavioural science and are able to apply them to their day-to-day, achieving better results (e.g. on campaigns).
What it looks like:
You tell us about a key behavioural challenge you face as a business (e.g. driving customers to pay online) which we tackle through our behavioural science framework.
What you get out of it:
A behavioural diagnostic report laying out the key behavioural barriers, and a presentation of "unconventional wisdom" insights and mock-ups on how to change the desired behaviour. Finally, we design a testing plan on how to implement the behavioural science conceand track the uplift
What it looks like:
Going beyond individual projects, we bring 10 years' experience to help shape your whole organisation to be more behaviourally-informed in a number of weeks.
What you get out of it:
We help you set up a Behavioural Science capability within your company, either by training up key "champions" within your company or through external recruitment, and we help you shape the team so it is a success, with the right skill-set, internal stakeholder management & project selection
Harnessing our skills to deliver for your business at speed
Our specialised call-monitoring framework allows us to track a sample of your calls, monitoring and scoring them against the agreed criteria (e.g. understanding, consent, speed, pressure).
Through this, you gain the confidence that your sales team are delivering the right experience to customers, highlighting areas of best practice and identifying areas of improvement. This also enables you to meet one key aspect of regulatory requirements (e.g. the Consumer Duty in the UK)
Our writing-skills masterclass brings together 10 years of best-practice in clear and persuasive writing. It can be delivered as a "light-touch" training or a full package (1 day training with follow-up practical exercises and tasks).
It is proven to help your teams to significantly improve the quality of their writing skills to make their writing clearer, more customer centric and more persuasive.
Whatever you need customer insight on, we can find it. Our multi-method customer research toolkit can be deployed to get insights on your customer needs, perceptions and barriers as you explore a new product or customer journey.
We can run quantitative or qualitative customer research by recruiting the right customers, interviewing them and writing up an Insight Report to tackle the research questions your business needs to answer.
Copyright © 2024 Unconventional Wisdom - All Rights Reserved.
Powered by GoDaddy