Unconventional Thinkers
William Trump - Founder and Lead Consultant
Having always had an insatiable appetite for understanding what drives human behaviour, Will pioneered the use of Behavioural Science within the insurance industry, co-founding the first Behavioural Science unit within a reinsurance company in 2013.
Since then, Will has repeatedly set up Behavioural Science units within organisations and grown their impact, having so far helped a number of companies achieve this by harnessing the value of psychology and persuasive communication to improve their business results.
Before starting Unconventional Wisdom, Will worked at a digital insurer where he managed a multi-disciplinary team who had responsibility for CX, Customer Research, Behavioural Science as well helping the firm meet its regulatory customer conduct risk requirements.
Yash Panjwani, Senior Behavioural Science Consultant
With a Masters in Behavioural & Data Science, Yash loves diagnosing the psychological barriers to behaviour and crafting behavioural solutions (e.g. nudges) that can overcome them.
He brings the full range of research methodologies (Qual and Quant) to help clients understand what is important to their customers, improve their Customer Experience and promote behavioural change
His specialism is in AI adoption, and he has been helping Unconventional Wisdom's clients get the most out of AI tools to increase business impact