Unconventional Thinkers
William Trump - Founder and Lead Consultant
Having always had an insatiable appetite for understanding what drives human behaviour, Will pioneered the use of Behavioural Science within the insurance industry, co-founding the first Behavioural Science unit within a reinsurance company in 2013.
Since then, Will has repeatedly set up Behavioural Science units within organisations and grown their impact, having so far helped a number of companies achieve this by harnessing the value of psychology and persuasive communication to improve their business results.
Before starting Unconventional Wisdom, Will worked at a digital insurer where he managed a multi-disciplinary team who had responsibility for CX, Customer Research, Behavioural Science as well helping the firm meet its regulatory customer conduct risk requirements.
Charlotte Craig - Behavioural Science Consultant
With a degree in Psychology, a Masters in Behavioural Economics and over three years of industry experience, Charlotte is an accomplished practitioner of behavioural science and customer insights.
She has expertise in customer insights in financial services including retail banking, applying a range of research methodologies to help clients understand what is important to their customers, improve their Customer Experience and promote behavioural change
She has managed bespoke customer research and behavioural science projects, delivering tailored and impactful solutions to clients.
Allison Varley, Phd. - Behavioural Advisor
Allison holds no fewer than 3 degrees in Psychology: undergrad followed by Masters and Phd in Social Psychology from Arizona State University.
Wanting to drive real-world impact, she has spent the past 7 years in business, setting up a behavioural science service within Swiss Re in North America, and then leading product design as a Senior User Experience Researcher at Meta (Facebook). As well as working in-house with large corporates, she has also consulted with start-ups and runs her own small business.
Her specialism is blending traditional design thinking with behavioral science frameworks to uncover the core drivers of customer behaviours, and then designing inventive and efficient customer experiences to optimise desired customer behaviours and business outcomes.
She has designed customer experiences that reach millions of customers and would love to help your business flourish.