Our 3-Step Approach to Human-Centered AI
Discovery & Diagnosis
Discovery & Diagnosis
Uncover the real barriers to AI adoption and/or identify why existing usage isn’t delivering meaningful impact. Through our behavioural fact-find analysis, we reveal what’s holding your organisation back from getting the most out of AI.
Ideation
Discovery & Diagnosis
Implement behaviour-led strategies and solutions to boost adoption and optimise existing tools in line with business goals (e.g. persuasive & timely communications).
Testing
Testing
Measure the impact of our solutions by comparing key metrics before and after implementation. We refine strategies continuously based on feedback and performance data (e.g. iterative prompt testing).
How we can work together...
Helping You Achieve AI Adoption
We investigate why tools aren’t being embraced, identifying the behavioural barriers and friction points within your teams and customers.
We do this through:
- Fact-find with Stakeholders
- Interviews and Focus Groups with End-users
- Journey and Systems Mapping
We then design interventions that drive uptake.
Helping You Get More Out of AI
Too often tools are being used but not effectively. This is usually because the tool wasn’t designed around actual user behaviour, or because teams don’t know how to get the most out of it.
We help bridge that gap by:
- Re-aligning tools with how people actually think, decide and act
- Improving your AI's output by designing custom prompts tailored for your workflows (e.g. for claims, risk assessment)